Recent changes in membership have provided an exciting opportunity for the group to refresh, re-brand and build on the excellent work already undertaken. A new logo marks the start of this new chapter in the team’s work.
Preliminary ideas were considered at a group meeting, when it was agreed that the bridge, as an iconic Wetherby structure, should feature in the new logo. Quotations for developing the new logo were sought and local firm of graphic designers, FDB Design were appointed.
The project was put in the capable hands of St.John Batty who says that:
“At FDB Design we were delighted to be considered for such a fantastic project.
I am fortunate enough to both live and work in such a beautiful part of Yorkshire and cross the bridge into Wetherby on an almost daily basis.
With this in mind, we set about creating various styles and colours of the bridge including the two smaller arches. We also wanted to incorporate the War Memorial Angel as we felt this too was a really important feature which should be included and it fell perfectly into place as the Y at the end of Wetherby.
We wanted the design to reflect the prestigious and vibrant feel of the town and are proud to have been involved.”
The race was then on to get the final design approved so that it could be included on the infrastructure for the Yorkshire 2019 Para-Cycling International Races coming to town. Images were supplied to Yorkshire 2019 and Leeds City Council in the nick of time and the new logo featured on the big screen, starting gantry and route side barriers.
Town Councillor Victor Hawkins (Chairman of the Welcome to Wetherby group), was present at the launch of the logo and commented:
“It was great to see the new logo, including iconic Wetherby landmarks, appearing on the BBC’s coverage of the para-cycling event. It was important to Welcome to Wetherby that we made sure that there was a strong local presence in the event branding; to be seen by visitors on the day and viewers across the globe.
We were also delighted to be able to use the new logo in other ways, such as on the goody bags given out to the public and civic dignitaries. Hopefully the message will be travelling out across the county and further afield that you are Welcome to come to Wetherby!
We received several enquiries from people wanting to buy merchandise with the new design on, so it’s clearly already popular!”
Firm foundations for the group’s future were put in place earlier this year, when a new constitution was unanimously adopted by the Town Council. Branded as ‘another piece of sound work, moving the Council on’ the terms of reference ensure that representatives from across the community can continue to be involved in the important work of welcoming people to Wetherby.
The team’s next event will be the annual shop window dressing competition, helping to make sure that the town looks good in the important trading period up to Christmas.
On the horizon for 2020 is the 75th anniversary of VE Day. With the early May bank holiday having been moved to Friday 8th it gives the perfect opportunity for Welcome to Wetherby to get its teeth in to organising another town-wide event. Anyone interested in helping to develop proposals is urged to get in touch. The team is interested in hearing from anyone with ideas or talents that could help organise such an event.